Through two trades announced within a couple of hours of each other on Monday, Danny Ferry transformed the Atlanta Hawks from one of the most capped-out teams in the league to one that will have $30-40 million in cap space next Summer when Chris Paul and Dwight Howard and Andrew Bynum and James Harden and Serge Ibaka will all be free agents. And cap space isn't just for signing free agents. It gives an organization the flexibility to take advantage of other teams' dysfunction to add quality players and assets. A numbingly cautious and predictable organization became bold and opened itself up to countless possibilities.
The Hawks are going to be far more interesting now that their ambitions extend beyond hosting a couple of second-round playoff games but greater ambitions and smart management provides no guarantee of greater success. Kevin Pritchard couldn't turn and Daryl Morey hasn't turned sound methodology into a championship contending team. Sam Presti runs a model franchise but it's got to be better than even money the Thunder don't win an NBA title on his watch. Danny Ferry was there as the Spurs saw what might be their last hurrah turn from two months of glorious basketball into playoff elimination in the course of a week. For all the ambition, talent, and hubris collected in Miami, Pat Riley and the Heat felt both accomplishment and relief in winning the NBA title. It's terribly difficult to win a championship.
Here's the thing: reaching the Eastern Conference Finals for the first time in franchise history won't be all that satisfying if the Hawks lose that series. That's the nature of fandom. Team success breeds desire for more success. For now, for the first time in a very long time*, the desires of the Atlanta Hawks and the desires of Atlanta Hawks fans are in sync. I think we have to enjoy that, embrace the possibilities or the playoff losses and the injuries (in various degrees, both will come) will won't make it feel like a better place. For Hawks fans, it is.
*I don't count the Joe Johnson sign-and-trade. That was a move made out of desperation and insecurity, one that diverted resources which could have been used for rebuilding into the acquisition of an above average player. It laid the foundation for an era of competency despite mismanagement, realized only through moving up in the 2007 lottery and drafting Al Horford to pair with Josh Smith. The Hawks didn't have a winning record until you could honestly argue that one of those two, rather than Johnson, was the best player on the team.